Privacy policy

Effective Date: March 15th, 2026

This Privacy Policy explains how 80/20 Active, LLC (“80/20 Active,” “we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you visit, use our services, or make a purchase from www.8020active.com (the “Site”). It also outlines your rights and choices regarding your data. By accessing or using our Site, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

When you interact with our Site, we collect different types of information depending on how you use our services. This may include your contact details such as your name, billing and shipping address, phone number, and email address. We also collect financial information when you make a purchase, including payment details, confirmation records, and transaction history. If you create an account with us, we may store your username, password, preferences, and settings. We also collect information about your browsing and shopping activity, including the products you view, add to your cart, wishlist, purchase, return, or exchange. In addition, we may collect information from any communications you send to us, such as customer service inquiries or newsletter sign-ups. Technical details about your device, such as browser type, IP address, and identifiers, may also be gathered automatically, along with information about how you use the Site, including your navigation patterns, time on pages, and referral sources.

2. Sources of Information

We collect personal information directly from you when you interact with the Site, automatically through cookies and device tracking, and from trusted service providers such as payment processors, shipping carriers, and analytics platforms. In some cases, we may also receive information from business partners or third parties, such as advertising networks or social media integrations.

3. How We Use Your Information

We use your personal information to provide, maintain, and improve our services. This includes processing and fulfilling your orders, managing shipping and returns, and ensuring accurate payment processing. We also use your information to communicate with you about your orders, respond to your inquiries, and keep you informed about updates, promotions, and brand news. Your information allows us to personalize your shopping experience, recommend products that may interest you, and tailor marketing communications, which you can opt out of at any time. We also process information to detect, prevent, and address fraudulent or unauthorized activity, to maintain a secure shopping environment, and to comply with legal obligations or valid legal processes.

4. Sharing Your Information

We only share your information with trusted third parties when necessary. For example, we share your details with Shopify, our e-commerce platform provider, as well as shipping carriers, payment processors, IT management services, and marketing platforms that support our operations. We may also share information with advertising partners to deliver relevant marketing campaigns. In situations involving legal requirements or valid court orders, we may disclose personal data as needed. Additionally, if our business is ever involved in a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that process. We never sell or rent your personal information to unrelated third parties.

5. Third-Party Services

We rely on third-party providers, including Shopify, Google Analytics, and Meta (Facebook and Instagram) Ads, to operate our Site and services. These providers may collect, use, or store your information according to their own privacy policies, and we encourage you to review those policies for a full understanding of their practices. Shopify, in particular, plays a central role in hosting our Site and processing your transactions, and its privacy policy governs how it handles certain aspects of your personal data.

6. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to improve your browsing experience, understand customer behavior, analyze website traffic, and deliver personalized content and advertisements. You can manage your cookie preferences through your browser settings, though disabling cookies may limit the functionality of certain features on the Site. Where required by law, we also honor Global Privacy Control (GPC) signals that allow you to opt out of certain tracking practices.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy. In some cases, we may keep your information longer to comply with legal obligations, resolve disputes, or enforce agreements. Once your data is no longer needed, we take steps to securely delete or anonymize it.

8. Security

We use reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, or misuse. While we work to protect your data, no method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute protection. We encourage you to keep your account credentials safe and private at all times.

9. Children’s Privacy

Our Site and services are not directed toward children, and we do not knowingly collect information from anyone under the age of 13, or under 16 where applicable law requires. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can promptly delete it. As of this Privacy Policy’s effective date, we do not have actual knowledge that we sell or share the personal information of individuals under the age of 16.

10. Your Rights and Choices

Depending on where you live, you may have certain rights with respect to your personal information. These rights may include the right to access the information we hold about you, the right to request that it be corrected, deleted, or transferred, and the right to opt out of certain types of data processing, including targeted advertising. You may also manage your communication preferences at any time by clicking the unsubscribe link in our emails. In order to protect your privacy, we may need to verify your identity before fulfilling your request. You may also designate an authorized agent to act on your behalf, where permitted by law.

11. International Data Transfers

Because we operate in the United States and use global service providers, your information may be transferred, stored, and processed outside of your home country. When such transfers occur, we take steps to ensure that your data receives adequate protection, such as using Standard Contractual Clauses or other legally recognized safeguards.

12. Complaints

If you are dissatisfied with how we handle your personal information, please contact us directly so we can address your concerns. Depending on your jurisdiction, you may also have the right to file a complaint with your local data protection authority or appeal decisions related to your rights.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. Updates will be posted on this page with the revised effective date. By continuing to use the Site after changes are posted, you agree to the updated terms.

14. Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, you can reach us at:

80/20 Active, LLC
Email: hello@8020active.com

For additional details about how Shopify processes personal data, you may also review the Shopify Privacy Policy.